Daniela Federici originates from Melbourne, where the seeds of her creativity and passion for film and photography were sown. Her style is cinematic, elegant and modern, each shot anchored by a big idea that is carried forward by the narrative plot and a strong visual identity, storytelling context and meaning to the subject.

Federici’s narratives are consistent across all touchpoints, giving the captured image a unique voice and allowing it to live in a single frame.

Residing in New York for many years, she has worked internationally creating campaigns for major luxury, fashion and travel brands, glossy magazines and major celebrities.

Her cinematic and glamorous images have been at the forefront of the global cultural zeitgeist, with iconic campaigns including Anna Nicole Smith for Guess, Samsung, BMW, Aston Martin, The Taj Palaces, Dior, Chanel, Bulgari, J Brand to name a few.

Federici’s portfolio of portraits is full of music and film celebrities, working with great artists such as Prince, Alicia Keys, Lenny Kravitz, Mariah Carey, Toni Braxton and most of the Grammy Award winners of the last three decades.

Federici still infuses remarkable enthusiasm and love for her craft, with an innate energy that keeps refuelling.